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Electronic Junk Mail Teardown

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I recently got some very surprising junk mail that contained a full-fledged embedded computer. This was a first for me, but I wonder if there will be more to come? Of course I couldn’t resist the temptation to tear it apart and see what was inside.

The mail was something related to “The New Arconic”, which appears to be a proxy fight over control of the Arconic corporation (formerly Alcoa, the Aluminum Company of America). They want me to vote for new candidates for the board of directors – blah blah boring. But instead of sending me a persuasive letter or glossy brochure, they mailed a purpose-built video player with a 3 inch TFT screen and control buttons built into a small cardboard envelope.

Nothing happened when I pressed the power button. Dead battery? I located a micro-USB connector on the side, plugged in a charger, and waited. After a few minutes, the distinct aroma of fried electronics began to fill the air, and the cardboard was extremely hot. Doh! Of course, the only thing left to do was tear the paper apart and see what was inside.

The guts contained a TFT display module, with a piece of paper glued to the back, and a small circuit board affixed to the paper. Everything was connected by point-to-point wiring, and appeared to be hand-soldered. A 500 mAh 1.85 Wh LiPo battery powered the system. Five standard 12 mm tactile switches were taped around the edges, and a circular element in the corner I’m guessing was a piezo speaker. The only component I couldn’t identify was a tiny circuit board containing a single 3-pin chip, attached to a 1cm circular metal disk. It’s labeled Q5, and I’m guessing it’s the transistor used to enable power to the main board. [It’s actually a magnetic relay that turns on the power when you open the box cover.]

The burnt part of the circuit was clearly identifiable, in a corner of the main board near what looked like two inductors.

The main board contained three large chips: a Toshiba FV194 14399AE, a Hynix _Y5DU561622DT-J, and an unbranded E200 GC137DA. The first letter of the Hynix part number was obscured by burnt crud. I couldn’t find any info on the Toshiba chip, but based on its appearance and by process of elimination I’m guessing it’s a flash ROM containing the video file to be played. The Hynix part is DRAM of some type, though I couldn’t find an exact match on the part. The E200 is a PowerPC based system-on-a-chip. While searching for info about it, I found this Hackaday article from 2014 describing a teardown of very similar hardware. It looks like this is a standard platform for disposable electronic advertising, and the Italian company that makes them is here.

Given that they mailed me a fire hazard that needs to be specially recycled, I’m not too sympathetic to New Arconic’s advertising.


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